https://www.caroline-mckenzie.com Caroline McKenzie Sat, 21 May 2022 21:58:28 +0000 https://www.caroline-mckenzie.com en https://www.caroline-mckenzie.com/The-Boys-S1-S2 Sat, 21 May 2022 03:54:27 +0000 Caroline McKenzie https://www.caroline-mckenzie.com/The-Boys-S1-S2 The Boys - S1 &amp; S2 At Prime Video, Caroline was part of the team that set the creative marketing foundations for the hit series, The Boys. She led all AV development on Seasons 1 &amp; 2, covering scripting and producing custom content, developing trailers and spots, and overseeing the creation of innovative media placements. From fake Japanese-language commercials to real Laser Babies and everything inbetween, Caroline helped set the irreverent, anything-goes marketing approach that has connected some many eager viewers to the fast-paced wit of The Boys. Season 1’s Integrated campaign won a Bronze Clio; Season 2’s Integrated campaign won a Silver Clio; and the team brought home a Gold Clio for a custom video produced during Season 2 with YouTuber Michael Reeves. Below is a very small sampling of the campaign. Winner - Clio Entertainment Awards: Television Integrated Campaign 2019 - Bronze Winner Television Experiential/Event 2019 - Bronze WinnerTelevision Integrated Campaign 2021 - Silver Winner Television - Original Content 2021 - Gold WinnerTelevision - Social Campaign 2021 - Bronze Winner AV Created with Buddha Jones, Project X, and Ignition Creative. Print created with Bond and BLT. <img width="1000" height="1419" width_o="1000" height_o="1419" data-src="https://freight.cargo.site/t/original/i/fab8a2f2c9f20b82e4877bd4f94f0339b6a5e6dc6c9296fbe0dcf704ce71058b/boys_xlg.jpeg" data-mid="143230896" border="0" src="https://freight.cargo.site/w/1000/i/fab8a2f2c9f20b82e4877bd4f94f0339b6a5e6dc6c9296fbe0dcf704ce71058b/boys_xlg.jpeg" /> <img width="5401" height="8000" width_o="5401" height_o="8000" data-src="https://freight.cargo.site/t/original/i/ce196323b6aa75eee3e7703f78ab78989d7f556cb1941c4c9c31017d4bcebab8/THEBOYS_S2_KeyArt_LaserBaby.jpg" data-mid="143233681" border="0" src="https://freight.cargo.site/w/1000/i/ce196323b6aa75eee3e7703f78ab78989d7f556cb1941c4c9c31017d4bcebab8/THEBOYS_S2_KeyArt_LaserBaby.jpg" /> <img width="5400" height="8000" width_o="5400" height_o="8000" data-src="https://freight.cargo.site/t/original/i/e5cc86d4959a85123c17ceef079bab6b4a22ea133388395ff1bd2124b77ee70c/THEBOYS_S2_KeyArt_Circus_Butcher.jpg" data-mid="143233680" border="0" src="https://freight.cargo.site/w/1000/i/e5cc86d4959a85123c17ceef079bab6b4a22ea133388395ff1bd2124b77ee70c/THEBOYS_S2_KeyArt_Circus_Butcher.jpg" /> https://www.caroline-mckenzie.com/The-Marvelous-Mrs-Maisel-S4 Sat, 21 May 2022 04:26:30 +0000 Caroline McKenzie https://www.caroline-mckenzie.com/The-Marvelous-Mrs-Maisel-S4 The Marvelous Mrs. Maisel - S4 On Season 4 of The Marvelous Mrs. Maisel, Caroline took on the role of a single-threaded marketing lead, setting overall campaign strategy, identifying reach audiences, establishing the creative tone, and fulfilling the creative development. For the fourth season of this beloved franchise, we wanted to reinvigorate the series. No more pretty pinks and fancy hats—we wanted to get to the core of what makes Midge “Midge”, and bring her attitude and independence front and center. We photographed Midge in extreme close up (a Maisel first) for an Avedon-inspired teaser piece, and set her amid a down-and-dirty downtown backdrop for the payoff. We forewent a fancy premiere and instead took over NYC’s Bryant Park and turned their ice rink pink for a Maisel-themed skate night where we brought fans and talent together for on skates (to the tune of a huge earned media return). We took over NYC’s Plaza Hotel for a month, and made it a haven for fans—complete with a bookable Maisel themed suite and a Maisel tea menu. And we leaned into the look and feel of the early 1960s, and convinced Tupperware to bring back their signature bowls in their original 60s pastel colorway—just like the ones Midge pedals at her own in-show Tupperware party. AV created with Buddha Jones and Project X. Art created with Bond. Photography by Victoria Will. <img width="2048" height="1363" width_o="2048" height_o="1363" data-src="https://freight.cargo.site/t/original/i/8ffd747d5d9d5791c9c755691594ce1b154a448c01913f89de733455973ac973/Suite.jpg" data-mid="143268123" border="0" src="https://freight.cargo.site/w/1000/i/8ffd747d5d9d5791c9c755691594ce1b154a448c01913f89de733455973ac973/Suite.jpg" /> <img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/dcb759c13ebbc78e5d7f6f04bb78fd7103537963934cc53c330f9ae1b1bb8eec/2022-520-037-Wk-9-13-Classic-Wonderlier-Bowl-5Pc-Set-USEN.jpg" data-mid="143268273" border="0" src="https://freight.cargo.site/w/1000/i/dcb759c13ebbc78e5d7f6f04bb78fd7103537963934cc53c330f9ae1b1bb8eec/2022-520-037-Wk-9-13-Classic-Wonderlier-Bowl-5Pc-Set-USEN.jpg" /> <img width="2048" height="1363" width_o="2048" height_o="1363" data-src="https://freight.cargo.site/t/original/i/bc65b5b418e52a3af6e8d680f67ceb4dd7afb318954baa88fbbab4b7a7b8d6e5/FOR-REVIEW-8---Midge-Menu.jpg" data-mid="143268109" border="0" src="https://freight.cargo.site/w/1000/i/bc65b5b418e52a3af6e8d680f67ceb4dd7afb318954baa88fbbab4b7a7b8d6e5/FOR-REVIEW-8---Midge-Menu.jpg" /> <img width="2048" height="1363" width_o="2048" height_o="1363" data-src="https://freight.cargo.site/t/original/i/f1689f44ef24d6c395d82c743590f21ec234a09337f21bdd03f9eb3dfd332990/FOR-REVIEW-6.jpg" data-mid="143268108" border="0" src="https://freight.cargo.site/w/1000/i/f1689f44ef24d6c395d82c743590f21ec234a09337f21bdd03f9eb3dfd332990/FOR-REVIEW-6.jpg" /> <img width="2672" height="4000" width_o="2672" height_o="4000" data-src="https://freight.cargo.site/t/original/i/3ad6fc1ce89f86db195cbbcba4848e2cea828797400b6b1bce25019266aa166f/Photo-17.jpg" data-mid="143268122" border="0" src="https://freight.cargo.site/w/1000/i/3ad6fc1ce89f86db195cbbcba4848e2cea828797400b6b1bce25019266aa166f/Photo-17.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/a0d74ad7d8510cabf4447000df2618c5a4460176321e89cae911f0aaacf4b19a/20220110_100618.jpg" data-mid="143268104" border="0" src="https://freight.cargo.site/w/1000/i/a0d74ad7d8510cabf4447000df2618c5a4460176321e89cae911f0aaacf4b19a/20220110_100618.jpg" /> <img width="2250" height="1500" width_o="2250" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f0c1b6a831599e99f7cccb7249598adfb64370ba4e0a261bd857215815720b60/92Y_012622_306.jpg" data-mid="143268102" border="0" src="https://freight.cargo.site/w/1000/i/f0c1b6a831599e99f7cccb7249598adfb64370ba4e0a261bd857215815720b60/92Y_012622_306.jpg" /> <img width="1013" height="1500" width_o="1013" height_o="1500" data-src="https://freight.cargo.site/t/original/i/efcae0bf2143ea283d803bd9a070c04ef27223e93f84e500caf633547bc57521/marvelous_mrs_maisel_ver13_xlg.jpeg" data-mid="143267750" border="0" src="https://freight.cargo.site/w/1000/i/efcae0bf2143ea283d803bd9a070c04ef27223e93f84e500caf633547bc57521/marvelous_mrs_maisel_ver13_xlg.jpeg" /> <img width="1019" height="1500" width_o="1019" height_o="1500" data-src="https://freight.cargo.site/t/original/i/979487219b7f00387dbf5fa21a89d531644c1d7b37b07d10687098efa3eb8a34/marvelous_mrs_maisel_ver12_xlg.jpeg" data-mid="143231264" border="0" src="https://freight.cargo.site/w/1000/i/979487219b7f00387dbf5fa21a89d531644c1d7b37b07d10687098efa3eb8a34/marvelous_mrs_maisel_ver12_xlg.jpeg" /> https://www.caroline-mckenzie.com/Them Sat, 21 May 2022 04:09:04 +0000 Caroline McKenzie https://www.caroline-mckenzie.com/Them Them Caroline led the development of all creative for Little Marvin and Lena Waithe’s explosive horror series, Them, working hand-in-hand with the EPs to bring their vision to the marketing plan. This striking and unique campaign generated a huge amount of conversation when the trailer dropped, and lead to an enormously successful release of the series on Prime Video. The creative campaign went on to win 6 Clio Entertainment Awards and 4 Promax Awards. Winner of 6 Clio Entertainment Awards Television Teaser&nbsp;- Silver WinnerTelevision Trailer - Silver WinnerTelevision Key Art - Character Poster - Bronze WinnerTelevision Key Art &amp; Out of Home - Bronze WinnerTelevision A/V Social Campaign - Bronze Winner Television Teaser - Bronze Winner (2x awards in this category)Winner of 4 ProMax AwardsHorror/Thriller Trailer - Silver WinnerOut-of-House Program Campaign -&nbsp;Gold WinnerKey Art Poster Campaign - Gold WinnerOMG! -&nbsp;Silver Winner AV Created with Buddha Jones. Print created with Kenny Gravillis, Armina Moussa and the team at Gravillis, Inc. <img width="3645" height="5400" width_o="3645" height_o="5400" data-src="https://freight.cargo.site/t/original/i/df37f4215ee5b048335266b94bbe56020bb234318904e92dbc5018365952fc48/THEM_HenryArt.jpg" data-mid="143233760" border="0" src="https://freight.cargo.site/w/1000/i/df37f4215ee5b048335266b94bbe56020bb234318904e92dbc5018365952fc48/THEM_HenryArt.jpg" /> <img width="7290" height="10800" width_o="7290" height_o="10800" data-src="https://freight.cargo.site/t/original/i/59985f5ad50a71a82cd44d719f32ec4e3bffa4a6781fe7f16aa1e5ff445146ea/THEM_LuckyArt.jpg" data-mid="143233761" border="0" src="https://freight.cargo.site/w/1000/i/59985f5ad50a71a82cd44d719f32ec4e3bffa4a6781fe7f16aa1e5ff445146ea/THEM_LuckyArt.jpg" /> <img width="1013" height="1500" width_o="1013" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9b053b4e0bbafbe15688c8a99b292e96211476b492dad98b69cbe2ca5cfb0675/them_ver4_xlg.jpeg" data-mid="143231037" border="0" src="https://freight.cargo.site/w/1000/i/9b053b4e0bbafbe15688c8a99b292e96211476b492dad98b69cbe2ca5cfb0675/them_ver4_xlg.jpeg" /> <img width="1013" height="1500" width_o="1013" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3bf4d1eb9a4ab62e5d427a9af62942eb19f8a6fc95164e0c1aa39739366d94f6/them_ver3_xlg.jpeg" data-mid="143233876" border="0" src="https://freight.cargo.site/w/1000/i/3bf4d1eb9a4ab62e5d427a9af62942eb19f8a6fc95164e0c1aa39739366d94f6/them_ver3_xlg.jpeg" /> https://www.caroline-mckenzie.com/The-Expanse Sat, 21 May 2022 05:00:47 +0000 Caroline McKenzie https://www.caroline-mckenzie.com/The-Expanse The Expanse - S4 &amp; S5 When Amazon saved The Expanse—a fan-favorite sci fi series—from cable cancellation, the Prime Video team was tasked with bringing the show’s very vocal fandom to streaming and expanding the audience on a Season 4. Caroline lead development of all AV on Seasons 4 and 5, and worked as part of a team of three to drive all the custom marketing elements on this series, making this intricate, intellectual, character-driven story accessible to newcomers while surprising and delighting fans with Easter Eggs, interactive events, and cast-forward content that met their wants and desires. From an Expanse Drone Show at ReInvent, to a Roci with a real prop pilot chair at NYCC, to an extensive cast-supported Twitch watch-a-thon, we executed custom marketing activations that brought The Expanse out of extinction and into the spotlight. AV Created with Workshop https://www.caroline-mckenzie.com/The-Summer-I-Turned-Pretty Sat, 21 May 2022 21:58:28 +0000 Caroline McKenzie https://www.caroline-mckenzie.com/The-Summer-I-Turned-Pretty The Summer I Turned Pretty On bestselling YA author Jenny Han’s new series, The Summer I Turned Pretty, Caroline lead establishing the global marketing strategy and setting the series’ creative campaign. While scheduling changes required her to leave the project mid-stream, she worked closely with Jenny Han on the first creative beats, including the teaser poster that became the MTI cover of the original book, and overseeing development for the gallery and the official keyart. Artwork created with LA, photography by Ramona Rosales <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1c935cc824842ac9afa6245625fd6973e7c125b90b6422be2fcf5ddeb7fea921/the-summer-i-turned-pretty-1.jpeg" data-mid="143270639" border="0" src="https://freight.cargo.site/w/1000/i/1c935cc824842ac9afa6245625fd6973e7c125b90b6422be2fcf5ddeb7fea921/the-summer-i-turned-pretty-1.jpeg" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d99e0c818fa9e5084fafd4cb31063804c75fed2517cfdde09f826fe65cbd6dfb/summer_i_turned_pretty_xlg.jpeg" data-mid="143270710" border="0" src="https://freight.cargo.site/w/1000/i/d99e0c818fa9e5084fafd4cb31063804c75fed2517cfdde09f826fe65cbd6dfb/summer_i_turned_pretty_xlg.jpeg" /> https://www.caroline-mckenzie.com/Smurfs-The-Lost-Village Sun, 24 Sep 2017 00:28:40 +0000 Caroline McKenzie https://www.caroline-mckenzie.com/Smurfs-The-Lost-Village Smurfs: The Lost Village The third Smurfs film showcased a whole new world for the iconic blue creatures. Caroline helped bring that world to life with the international A/V campaign for Sony’s animated feature, tailoring TV spots to different territories’ relationship to this longstanding IP. The result was a campaign that kept ages-old characters feeling fun, fresh and colorful, and that was a success at the international box office. Trailer created with Mocean. TV spots with Create, Workshop and Transit. <img width="1012" height="1500" width_o="1012" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b54086eb27434e6df9e6532c0b763a214146b55b3d52934187d19313eeda2417/smurfs_the_lost_village_ver2_xlg.jpg" data-mid="4269947" border="0" src="https://freight.cargo.site/w/1000/i/b54086eb27434e6df9e6532c0b763a214146b55b3d52934187d19313eeda2417/smurfs_the_lost_village_ver2_xlg.jpg" /> https://www.caroline-mckenzie.com/Snowpiercer Sun, 24 Sep 2017 00:31:21 +0000 Caroline McKenzie https://www.caroline-mckenzie.com/Snowpiercer Snowpiercer Bong Joon-ho’s epic sci-fi masterpiece was a joy to market while Caroline was at RADiUS/The Weinstein Company. The A/V campaign focused on maximizing the film’s stunning visuals, incomparable performances from Tilda Swinton and Chris Evans, and epically gonzo action sequences, starting with a Tilda-narrated teaser that was catnip for arthouse fans, and moving on to a more genre-oriented payoff trailer to widen the audience. The film became one of RADiUS’s biggest success stories, with its unique multi-platform release strategy. A/V collaboration with Mark Woollen &amp; Associates. Print with Empire Design. <img width="1012" height="1500" width_o="1012" height_o="1500" data-src="https://freight.cargo.site/t/original/i/15431bb69ac8e98fd5d2307e6d70ae1ad801704f38c63c4c217d45330e02d5d9/snowpiercer_ver28_xlg.jpg" data-mid="4270002" border="0" src="https://freight.cargo.site/w/1000/i/15431bb69ac8e98fd5d2307e6d70ae1ad801704f38c63c4c217d45330e02d5d9/snowpiercer_ver28_xlg.jpg" /> <img width="900" height="1334" width_o="900" height_o="1334" data-src="https://freight.cargo.site/t/original/i/770d3c4b7ae4286cf5bb1a870e56fec30dbc7e4216358ae063e302267f7e1ccb/snowpiercer_ver27_xlg.jpg" data-mid="4270001" border="0" src="https://freight.cargo.site/w/900/i/770d3c4b7ae4286cf5bb1a870e56fec30dbc7e4216358ae063e302267f7e1ccb/snowpiercer_ver27_xlg.jpg" /> https://www.caroline-mckenzie.com/It-Follows Sun, 24 Sep 2017 00:38:55 +0000 Caroline McKenzie https://www.caroline-mckenzie.com/It-Follows It Follows While at RADiUS, Caroline crafted the marketing and creative campaign for the most original and unique horror movie in years, David Robert Mitchell’s It Follows. The A/V and print played into the scares while never losing touch of the elements that made the film so mind-boggingly great—this was, after all, a horror film that debuted at Cannes Critics’ Week. The marketing and the amazing critical reception helped launch this indie thriller into a successful wide theatrical release. Below are the trailer, a sample of the TV spots, and both the payoff and the teaser key art looks. Entertainment Weekly’s #2 Best Poster of 2015 IMPAwards - Best Poster 2015 NomineeTrailer and TV spots cut with City Room Creative. Key art designed with Palaceworks; illustrated art with Akiko Stehrenberger. <img width="1011" height="1500" width_o="1011" height_o="1500" data-src="https://freight.cargo.site/t/original/i/72b8b4d68c3ce588d94c21779278a5d3c9d3290746d23c8d40d7e0baf0246285/it_follows_ver9_xlg.jpg" data-mid="4270115" border="0" src="https://freight.cargo.site/w/1000/i/72b8b4d68c3ce588d94c21779278a5d3c9d3290746d23c8d40d7e0baf0246285/it_follows_ver9_xlg.jpg" /> <img width="1012" height="1500" width_o="1012" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a930875b035f442457c15d1a319b0aae2dcd9a24ec12f8c0ad31df7984e222c5/it_follows_ver2_xlg.jpg" data-mid="4270114" border="0" src="https://freight.cargo.site/w/1000/i/a930875b035f442457c15d1a319b0aae2dcd9a24ec12f8c0ad31df7984e222c5/it_follows_ver2_xlg.jpg" /> https://www.caroline-mckenzie.com/Thoroughbreds Mon, 09 Apr 2018 04:02:11 +0000 Caroline McKenzie https://www.caroline-mckenzie.com/Thoroughbreds Thoroughbreds Cory Finley’s audacious feature debut deserved a campaign that was as complex and crazy as the film. Through a teaser, trailer and spots, the marketing tackled the story of two privileged teens out to murder their stepdad with humor, pathos and crackling wit. The materials sparked buzz for fans of this Sundance darling online, particularly resonanting on social media. Nominated for 4 Golden Trailer Awards, 2018: Best Independent Trailer - NomineeMost Original Trailer - NomineeBest Comedy TV Spot - NomineeBest Independent TV Spot- Nominee A/V collaboration with Motive and Buddha Jones. https://www.caroline-mckenzie.com/The-Romanoffs Sat, 21 May 2022 05:10:46 +0000 Caroline McKenzie https://www.caroline-mckenzie.com/The-Romanoffs The RomanoffsFor Matthew Weiner’s follow up to Mad Men, Caroline worked closely with the production team to create the show’s opening title sequence, which reimagined the murder of the Romanovs set to a soundtrack of Tom Petty. The imaginative piece went on to win a Gold Clio in 2019. Winner - Clio Entertainment Awards, 2019: Opening Credits - Gold Winner Title sequence created with The Refinery