from animated fun to
academy award®-winning docs...


Caroline is an award-winning marketing executive specializing in marrying creative advertising with research and strategy, making eye-catching print and A/V materials. Caroline’s work bridges a broad range of films and projects, from international campaigns for studio animation titles like Smurfs: The Lost Village, to awards campaigns for critically-acclaimed documentaries like Citizenfour.

Caroline started her career in independent film, and ran all the creative advertising and marketing strategy for The Weinstein Company’s RADiUS division from 2012 through 2015. There, she created innovative campaigns for beloved genre films like Snowpiercer, It Follows, and Goodnight Mommy, and crafted moving A/V materials and awards artwork for Oscar-winning documentaries, including Citizenfour and Twenty Feet from Stardom. She worked directly with filmmakers like Nicolas Winding Refn, Eli Roth, Errol Morris, Chris Evans, Laura Poitras, Bong Joon-ho, Morgan Neville and more.

From there, Caroline moved to LA to take on the role of VP, International Creative Advertising at Sony Pictures Entertainment, specializing in the Sony Pictures Animation titles. She produced the international TV campaign for Smurfs: The Lost Village (Int’l BO $152M) and the bespoke European teaser trailer campaign for Peter Rabbit, as well as the international print, A/V and OOH campaigns for Life (Int’l BO $70M) and The Emoji Movie (Int’l BO $130M). Caroline was in the process of working on Sony’s animated franchise titles for 2018—Hotel Transylvania 3 and the Animated Spider-Man feature—and Studio 8’s Alpha and White Boy Rick as she departed the team.

Caroline is currently a Creative Director with the Series Marketing team at Amazon Studios.

Below, you can check out a sample of Caroline’s many campaigns and projects. Or drop her a note at: caroline.mckenzie@gmail.com
awards & more

Key Art Awards Bronze - 2013 - Only God Forgives Teaser Trailer

Golden Trailer Awards Winner - 2014 - Goodnight Mommy Trailer 

Key Art Awards Silver - 2014 - Goodnight Mommy Trailer

Key Art Awards Shortlist - 2014 - Horns Theatrical Trailer

Awards campaigns resulting in two Oscar wins and three nominations for Best Documentary in consecutive years

13 Golden Trailer Awards nominations in three years at RADiUS

Member of BAFTA Los Angeles

creative | av | print | strategy
los angeles, ca