It Follows While at RADiUS, Caroline crafted the marketing and creative campaign for the most original and unique horror movie in years, David Robert Mitchell’s It Follows. The A/V and print played into the scares while never losing touch of the elements that made the film so mind-boggingly great—this was, after all, a horror film that debuted at Cannes Critics’ Week. The marketing and the amazing critical reception helped launch this indie thriller into a successful wide theatrical release. Below are the trailer, a sample of the TV spots, and both the payoff and the teaser key art looks.
Entertainment Weekly’s #2 Best Poster of 2015 IMPAwards - Best Poster 2015 Nominee

Trailer and TV spots cut with City Room Creative. Key art designed with Palaceworks; illustrated art with Akiko Stehrenberger.

creative | av | print | strategy
los angeles, ca