It Follows
While at RADiUS, Caroline crafted the marketing and creative campaign for the most original and unique horror movie in years, David Robert Mitchell’s It Follows. The A/V and print played into the scares while never losing touch of the elements that made the film so mind-boggingly great—this was, after all, a horror film that debuted at Cannes Critics’ Week. The marketing and the amazing critical reception helped launch this indie thriller into a successful wide theatrical release. Below are the trailer, a sample of the TV spots, and both the payoff and the teaser key art looks.
Entertainment Weekly’s #2 Best Poster of 2015
IMPAwards - Best Poster 2015 Nominee
Trailer and TV spots cut with City Room Creative. Key art designed with Palaceworks; illustrated art with Akiko Stehrenberger.
Trailer and TV spots cut with City Room Creative. Key art designed with Palaceworks; illustrated art with Akiko Stehrenberger.
![](https://freight.cargo.site/t/original/i/72b8b4d68c3ce588d94c21779278a5d3c9d3290746d23c8d40d7e0baf0246285/it_follows_ver9_xlg.jpg)
![](https://freight.cargo.site/t/original/i/a930875b035f442457c15d1a319b0aae2dcd9a24ec12f8c0ad31df7984e222c5/it_follows_ver2_xlg.jpg)