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Only God Forgives
The highly-anticipated follow up to Drive—reuniting Ryan Gosling with director Nicolas Winding Refn—Only God Forgives was a marketer’s dream: full of color, movie stars, action and Thai pop music. The intense fan interest in the film allowed the teaser A/V and print campaign to be highly idiosyncratic and playful. The trailer and payoff leaned into the genre elements (and Ryan Gosling) more, but still with their own unique bent. This highly-unique campaign garnered a lot of attention, as well as a Key Art bronze medal win and several Golden Trailer nominations.

 
creative & strategy
los angeles, ca