Peter Rabbit If you saw Despicable Me 3, Cars 3 or Captain Underpants in a theater in the UK during the summer of 2016, likely you also saw the bespoke UK trailer for Peter Rabbit. Caroline and colleagues at Sony International custom-crafted this trailer for the UK to play into the cultural heritage of Peter Rabbit in that territory, emphasizing the iconic elements of the story familiar to Beatrix Potter fans, and utilizing a softly playful nature that called to mind the beloved storybooks. It was also a theatrical-only piece, so you’ll have to imagine what it looked like...

Nonetheless, the UK release of the film was a huge success, toppling Black Panther and beating out Ready Player One at the British box office, thanks to the customized marketing campaign. The story is here.

UK teaser in collaboration with Empire Design

creative & strategy
los angeles, ca