Smurfs: The Lost Village The third Smurfs film showcased a whole new world for the iconic blue creatures. Caroline helped bring that world to life with the international A/V campaign for Sony’s animated feature, tailoring TV spots to different territories’ relationship to this longstanding IP. The result was a campaign that kept ages-old characters feeling fun, fresh and colorful, and that was a success at the international box office.
Trailer created with Mocean. TV spots with Create, Workshop and Transit.

creative & strategy
los angeles, ca