Snowpiercer Bong Joon-ho’s epic sci-fi masterpiece was a joy to market while Caroline was at RADiUS/The Weinstein Company. The A/V campaign focused on maximizing the film’s stunning visuals, incomparable performances from Tilda Swinton and Chris Evans, and epically gonzo action sequences, starting with a Tilda-narrated teaser that was catnip for arthouse fans, and moving on to a more genre-oriented payoff trailer to widen the audience. The film became one of RADiUS’s biggest success stories, with its unique multi-platform release strategy.
A/V collaboration with Mark Woollen & Associates. Print with Empire Design.