Snowpiercer
Bong Joon-ho’s epic sci-fi masterpiece was a joy to market while Caroline was at RADiUS/The Weinstein Company. The A/V campaign focused on maximizing the film’s stunning visuals, incomparable performances from Tilda Swinton and Chris Evans, and epically gonzo action sequences, starting with a Tilda-narrated teaser that was catnip for arthouse fans, and moving on to a more genre-oriented payoff trailer to widen the audience. The film became one of RADiUS’s biggest success stories, with its unique multi-platform release strategy.
A/V collaboration with Mark Woollen & Associates. Print with Empire Design.
![](https://freight.cargo.site/t/original/i/15431bb69ac8e98fd5d2307e6d70ae1ad801704f38c63c4c217d45330e02d5d9/snowpiercer_ver28_xlg.jpg)
![](https://freight.cargo.site/t/original/i/770d3c4b7ae4286cf5bb1a870e56fec30dbc7e4216358ae063e302267f7e1ccb/snowpiercer_ver27_xlg.jpg)