The Boys - S1 & S2 At Prime Video, Caroline was part of the team that set the creative marketing foundations for the hit series, The Boys. She lead all AV development on Seasons 1 & 2, covering scripting and producing custom content, developing trailers and spots, and overseeing the creation of innovative media placements. From fake Japanese-language commercials to real Laser Babies and everything inbetween, Caroline helped set the irreverent, anything-goes marketing approach that has connected some many eager viewers to the fast-paced wit of The Boys. Season 1’s Integrated campaign won a Bronze Clio; Season 2’s Integrated campaign won a Silver Clio; and the team brought home a Gold Clio for a custom video produced during Season 2 with YouTuber Michael Reeves. Below is a very small sampling of the campaign.

creative & strategy
los angeles, ca