The Summer I Turned Pretty
On bestselling YA author Jenny Han’s new series, The Summer I Turned Pretty, Caroline lead establishing the global marketing strategy and setting the series’ creative campaign. While scheduling changes required her to leave the project mid-stream, she worked closely with Jenny Han on the first creative beats, including the teaser poster that became the MTI cover of the original book, and overseeing development for the gallery and the official keyart.
On bestselling YA author Jenny Han’s new series, The Summer I Turned Pretty, Caroline lead establishing the global marketing strategy and setting the series’ creative campaign. While scheduling changes required her to leave the project mid-stream, she worked closely with Jenny Han on the first creative beats, including the teaser poster that became the MTI cover of the original book, and overseeing development for the gallery and the official keyart.
Artwork created with LA, photography by Ramona Rosales
