Them Caroline led the development of all creative for Little Marvin and Lena Waithe’s explosive horror series, Them, working hand-in-hand with the EPs to bring their vision to the marketing plan. This striking and unique campaign generated a huge amount of conversation when the trailer dropped, and lead to an enormously successful release of the series on Prime Video. The creative campaign went on to win 6 Clio Entertainment Awards and 4 Promax Awards.
Winner of 6 Clio Entertainment Awards
Television Teaser - Silver Winner
Television Trailer - Silver Winner
Television Key Art - Character Poster - Bronze Winner
Television Key Art & Out of Home - Bronze Winner
Television A/V Social Campaign - Bronze Winner
Television Teaser - Bronze Winner (2x awards in this category)


Winner of 4 ProMax Awards
Horror/Thriller Trailer - Silver Winner
Out-of-House Program Campaign - Gold Winner
Key Art Poster Campaign - Gold Winner
OMG! - Silver Winner


AV Created with Buddha Jones. Print created with Kenny Gravillis, Armina Moussa and the team at Gravillis, Inc.

creative & strategy
los angeles, ca